how we work

“Good design is a balancing act between aesthetics, unique high-impact style and a powerful understanding of brand, function, materials and construction processes.” Jenny Kartika  (Director of Design, Iconic Design)

ICONIC DESIGN is led by Interior Designer, Jenny Kartika. We are an interior design company based in Jakarta, Indonesia operating in the retail, restaurant & café, office and residential sectors. Our company specializes in designing for renowned Indonesian and global beauty and lifestyle brands. Iconic Design has clients in twenty-three cities and nine countries throughout Asia Pacific and the UAE. 


Our services include the complete design and construction of interiors and furniture as well as the development of graphic design campaigns.

How we work

THINK. For commercial clients, every project starts with our team building a clear and detailed understanding of the client’s brand, products and services as well as what the client wants to achieve from their brand through the design project.  Designing can only start after the designer has understood the brand and its commercial objectives. 

IMAGINE. A design brief will be prepared by Iconic Design detailing the client's objectives and budget. Preliminary design concepts will then be created which will help the client and the designer to formulate and agree a clear design direction from both aesthetic and functional points of view. 

DESIGN. Phase 3 involves the preparation of detailed 3D renderings and technical drawings of the interior and furnishings.

BUILD.  A solid design process will result in strong foundations from which to start the construction phase which starts with the development of a detailed listing of the type and quantity of materials that will be used to build the project. This is followed by a build tender with one or more contractors and the selection of the contractor after the client and Iconic Design have reviewed the quotations.

What you can expect

Whether it’s your home, office, store or restaurant, we understand that you are putting your trust in our team to manage your project with sensitivity, discipline and professionalism. We understand that every client wants the very best in terms of design and value for money. We commit to always balance the design vision with a strong sense of responsibility to achieving the best possible results at the best possible cost. 




An experienced team of thirty-two Architects, 3D Designers, Technical Designers, Graphic Artists, Project Managers, Construction and Administration staff form the core of our company.

The team is led by Jenny Kartika Harto who is a Director and Creative Head of Iconic Design. Jenny Kartika Harto graduated in interior design from Trisakti University in Jakarta, Indonesia before continuing her studies and graduating from the prestigious Instituto Europeo di Design in Milan, Italy.

Key Awards & Recognition:

Italian Trade Commission Indonesian design delegate 2015 (Milan, Italy)

Salon Design Of the Year Award 2014 (L'Oreal, India) 

Indonesia Business & Company Award 2014 (Indonesian Government International Achievement Foundation)

Salon Design Of The Year award 2008 and 2009 (Esthetica Magazaine – Italy)

Dulux Indonesia Brand Creative Ambassador 2009-2014

Key note speaker Martha Tilaar 50th Anniversary Beauty Conference 2010

Key note speaker on design at the L’Oreal Indonesia international conference 2012

Key note speaker for Ace Hardware Indonesia annual convention 2013

Jenny Kartika Harto's designs and design articles have been featured in many Indonesian and international lifestyle and design publications. 

  • Office address:

    Citylofts Sudirman, No.1007-1008, Jl. KH. Mas Mansyur No.121, Jakarta Pusat, Indonesia 10220

  • If you would like to meet us to discuss your design requirements, please contact:

    Jenny Kartika Harto
    mobile: +62-818-978-376

  • For general enquiries, please contact:
    phone: +62-21-2555-8964